Luis joined the Vida Water team in 2023 with an extensive background in sales management in the consumer packaged goods industry. He earned his bachelor’s in finance with a concentration in financial analysis from The University of Texas at El Paso. Luis spent time working in multiple locations across Texas and Arkansas in his time with Frito Lay before making a transition to Southern New Mexico with spirits manufacturer, Sazerac.
He is a native of Chihuahua, Mexico and was raised in El Paso, Texas. His personal, lifelong commitment to helping those in need and finding solutions to make life easier has given him the pride and passion to work for his community and the environment.