Priti leads the Global Strategy & Operations function at Bumble where she is responsible for setting the multi-brand investment strategy across audience, channel, and geographic investments. She works with the Bumble executive leadership team to identify and launch international and category expansion opportunities. Prior to that role, Priti created the Marketing Analytics team, powering Bumble with data and insights to fuel growth for existing and new markets, bringing science to the art of business strategy, and using creative insights from data and market research to ensure sustainable growth.
She has been featured in the Austin Business Journal, CNBC, Wall Street Journal, BBC, Fast Company, NYTimes, Vogue India, Business Insider and Exhibit on behalf of Bumble. Prior to her roles at Bumble, she spent the better part of a decade working in management consulting at McKinsey & Company, where she helped answer strategic marketing and growth questions for consumer-focused companies. Priti earned her undergraduate degree at UT Austin and her MBA at Wharton.